Exactly Who is the Design For? Or : “The Tale of a Terrible Mistake We nearly Made”

For ourselves (our egos)? Or for the client?

OK, so imagine you come up with a wonderful idea for your client, and now you also worked it up into a gorgeous full-sized – maybe even full-colour – design

And the last thing you (you, a designer, an artist, a maker, a glass painter, a student – or however you see yourself) will want to do with this wonderful design is … muck it up and kick the !>@?! out of it, right?

Yes, right. But also wrong. Because of course it all depends.

Goodness me, yes, it’s hard to “wreck” a design. But sometimes that’s what you just must do to show you understand what’s needed.